Once upon a time not quite long ago, internet marketing did not exist and advertising of business seemed much easier. People advertise their business through traditional methods such as newspaper ads, flyers, door-to-door salesmen and even the yellow pages, did you remember that? Then business owners need not to worry about things such as search engines results or social media campaigns.
Today, we live in a modern age where the internet result rules and is the first place that customers will look up to when it comes to finding your product or service. The transition to the digital age for many is a continuous learning process so that they have a little help along the way never hurts.
On that note, here I will be discussing some of the most common website terms and definitions you may have heard thrown around, but were not always very sure of what they meant.
- SEO (Search Engine Optimization)
Search Engine Optimization is the process of optimizing your website through different techniques and strategies in other to get higher rankings in search engines (e.g Google, Bing, MSN, Yahoo e.t.c). SEO includes internal optimization of the website’s code along with external techniques such as link building from other websites.
- SEM (Search Engine Marketing)
Search engine marketing differs slightly from SEO in meaning and covers a wider range and broader scope. Along with SEO techniques SEM can also Include paid listing, pay per click advertising, social media marketing, and anything else done with in effort of driving more traffic and exposure to your website.
- PPC (Pay Per Click)
PPC stands for “Pay Per Click”, it is an online advertising that people buy in other to place their ads on other people’s websites or social media pages. With PPC, you only pay when and if someone clicks on your ad and visits your site. Popular PPC services are Google AdWords and Facebook Ads.
- CMS (Content Management Systems)
Content Management System as it relates to the web, it is an internet connection that is integrated into a website that allows you to update software without content or other web development tools. A CMS website also allows you to update your website and pages from anywhere with an internet connection. WordPress, Joomla and Drupal are considered as the most used CMS programs for websites.
- Social Media
Social Networks can be best described as a websites created with the purpose of networking or establishing contacts with others and sharing various content online. Social Media operates through a group of people who join or follow your network and you in turn do the same for them. Facebook, Twitter, LinkedIn and Pinterest are some examples of the world’s most used social media websites.
- Web Analytics
Analytics, in general, is usually a term which refers to the analyzation of patterns and trends in the data being studied. Analytics as it relates to the Web, it is usually a research compiled based on the viewing habit of a website user in other to let the owner know how his/her website is performing. The most popular type of Analytics is Google Analytics, which helps you to know important data and information about your website, such data includes the number of visitors you have, the most popular pages, and the keywords people are using to find your website most.