Online advertising is merely the right place to promote your business; it is just as essential as what you have to say in your ads. You might have been probably spending a huge lot of time finessing your marketing material to communicate just the right and appropriate messages, but how much time have you exhausted analyzing where to widen the reach of your marketing efforts?
Ask the Right Questions
To uncover the most excellent space for your marketing message, you need to think about where exactly your customers are:
- What do your potential customers do for a living?
- What do your potential customers love to do for fun?
- What TV shows do your potential customers watch most?
- What radio stations do your customers do love to listen or pay attention to most?
- Do your potential customers read news in a paper or online?
- What websites do your potential customers regularly visit?
- What kind of promotion or giveaway would your potential customer prefer and remember you for?
In choosing advertising space, it is essential to channel your message to the places where your potential customers are likely to be found. Ever blasted your marketing out to the globe just to get nothing in return? It’s comparable to a fisherman who randomly goes out into the ocean and casting his net without any clue as to whether there are tangible catches to be had. Be very sure that you can identify where the fishes hang out to be caught before casting your net.
Think Beyond Normal
Occasionally this requires you to think outside the box.
Conventionally, promotional hard work focus on the same old marketing channels, such as TV, radio, and print. In other to keep up with up to date marketing trends, you need to think beyond and further than what has worked in the ancient times, and look for brand new ways to get your message broadcasted to the large amount potential customers.
For this reason, the internet is safe to say that, where traditional channels had dominated for decades and more decades, the age and introduction of the internet has taken over globally. Companies like Apple, Google, Olark, Twitter, and LinkedIn have actually made billions by either being the foremost to optimize or get in frontage of the internet trend. New startups have since then made millions by approaching the mass number of potential customers through the internet in a new way, like Imgur, who saw a need on the internet; he started an app and proceeded to turn out to be a constant in the lives of millions of people.
All this is to say that your target market is on the internet and taking plus or advantage of the online advertising every single day. Many companies have verified that, if you can get your business in front of the online market, then you can produce viral amounts of traffic for free or at a cheap price. Take advantage of the new markets before it starts to become an old market.
In the same stratum, find products or services that think outside the box, maybe by tapping a brand new marketing hole like screen cleaner stickers that are customized with your logo and information’s but sit on the backs of gadgets. These products are ground-breaking and take up some primetime space.