In the world today, almost everyone is connected or at least has access to the Internet. This is largely contributed to by the increasing availability of smartphones in all price ranges which allows anyone to afford one. As we all know, advertising is the professional of drawing attention to a product, service or even an event in a public medium in order to promote sales or attendance.There are numerous social media platforms coming up. I would advise on the use of more established platforms like Instagram and facebook. A large fraction of the world’s population has enrolled to one if not all the platforms. This is where internet advertising comes in. If you choose to embrace Internet advertising and place your advertisements on these platforms, be sure to reach a large audience of which should be good for any business. The more audience, the higher the probability of increasing sales and the advantages keep coming. Most people prefer to look for the services they need on the internet rather than to physically look for them. There is definitely a rise in people “lazier”, but look at it this way – you advertisers benefit more.
There are numerous social media platforms coming up, including the big names. I would advise on the use of more established platforms like Instagram and Facebook. A large percentage of the world’s population is signed up to one, if not all, the platforms, and these platforms are unanimously known globally. This is where Internet advertising comes in. If you choose to embrace Internet advertising and place your advertisements on these platforms, be sure to reach a large audience which is good for any business. The more audience, the higher the probability of increasing sales and the advantages keep coming. Most people prefer to look for the services they need on the Internet rather than to physically look for them. There is definitely a rise in people becoming “lazier”, but look at it this way – you advertisers benefit more, and you’ll be able to reach out to customers from across the globe.
Here are some of the advantages you’ll have over traditional ways:
- Cost effective: It’s obviously cheaper compared to the previously used ways, take media for example. It will cost you a hefty amount to have your advertisement on TV. Online, your advertisement will be on 24/7 so anyone can view it at any time of the day unlike in media where it will be shown for only a few minutes and during specific times during the day.
- Market targeting: In Internet advertising, you can reach your desired audience. Say if you are in the clothing business; you can post your advertisement on fashion websites and directly reach potential customers that weren’t able to find you before.
- Interactive feedback: Customers can communicate directly to you to give you feedback on your products or services. This kind of information is very important since it can help you improve your business and give credibility.
As good as this sounds, there are also some demerits that come with it. The disadvantage of Internet advertising is that your competition has access and your logos and business ideas can be copied and be discredited.
However, despite the minor setback, Internet advertising is still recommended since the merits far outweigh the disadvantages. I’ll still go on and if you haven’t begun Internet advertising for your business at this point, well, I just gave you very good reasons for why you need to. Plus, social media is free.
So why don’t you stop reading and get started now?